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Strategic Product Design in B2B


Journey as Designer
Y 2021 –
  • Consolidated Inventory・’22-25 ︎

Y 2020 and before.. 

Project Based Mentorship

Drive to Initiate

Muddy Hands 🪴


Experience in a glace 👀
Let’s chat 💬
Mark
Research Project・Contract・Chinese-Speaking Users

ABA English Research



Time 8 weeks
Project Tasks
  1. Conduct (remote) User Interviews via TestingTime, gather insights as well as feedbacks for the Final Insight Report.
  2. Desk marketing research & Benchmark Analysis


Project Background


ABAEnglish is a online English learning platform.
Bearing the goal to enter to Chinese speaking countries, yet with the uncertainties towards understanding the market. They were looking for a Designer with research capability as well as Chinese-speaking market experience, to help them better conduct given tasks.




Final Deliverables
  • 2 Full Reports (User Insights + Benchmark Analysis)
  • 1 Presentation to group director, researchers and marketing specialist in the company.




Client Feedback


"Awesome report! Such a good job! A very BIG-THANK you!
I had only positive feedbacks from the team about our call and your presentation.
Our CEO was impressed too. "

–––– Nastassia Sherenkova- User Experience Researcher @ ABAEnglish, Barcelona, Spain

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